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The Internet Corporation for Assigned Names and Numbers (ICANN) has officially launched the new gTLD program! This program is accepting appications for new generic top level domains (like .com, .net, etc.). This is the first time that applicant gTLDs may be internationalized domain names (IDNs). From your company's marketing perspective, it may make sense to register a subdomain under one or more internationalized gTLDs in markets you target to attract native language visitors to your website. Such a strategy has impacts not only on web conent generation but on DNS! Read this white paper to learn about the how IDNs are configured in your DNS servers.